Pisgah Hospitality, a boutique development group and hotel operator focused on modern, upscale, eco-friendly hotel and treehouse-style accommodations, plans to build the complex on 15 acres along Asheville Highway near Lamb's Creek Road. The project will include a 36-room lodge, tree house rental cabins and an entertainment venue.

“From start to finish, this is a great project for our community - the hotel will provide excellent accommodations and amenities for residents and visitors, connect its guests with Brevard’s many world-class recreation assets, and the development team has shown a strong desire to be meaningful stewards of their land while working with local partners to develop and build the hotel,” Brevard Mayor Maureen Copelof said in a news release.

On Oct. 23, Transylvania County commissioners approved an incentive package, valued at almost $764,000, for the project with certain conditions.

OCT. 31, 2023 - The Brevard Staytion project will include a 36-room lodge, treehouse rental cabins, a state-of-the-art event and entertainment venue, an adventure concierge service and on-site hiking trails. (Image credit: TTransylvania Economic Alliance)

“Tourism spending exceeded $188 million in Transylvania County in 2022, and Brevard Staytion is an exciting addition to our strong brand as a destination and a hub of hospitality tax base and job creation,” Transylvania County Board of Commissioners Chairman Jason Chappell said in the release. “This project is another example of Transylvania County's ongoing commitment to having a diverse and vibrant economy and is a quality project that will bring new hospitality amenities to Transylvania County and will help make our community even more attractive for visitor spending.”

The grant is performance-based and hinges on the company making at least $30 million in taxable investments through 2026. The company must also create five new full-time jobs with an average wage of $80,000 a year.

The project plans to break ground in early 2024.